I wouldn't have paid 200 million for a name that has not been heavily promoted in years. Maybe that's chump change to AAP.
Have used a lot of Auto Craft batteries since they are available so cheaply using on line codes. Most have been good, one failed in only a year but was replaced free. Don't expect anything more than the typical 4-5 years out of them though.
I had a Duralast that was at least 8 years old in my Jeep, showed no signs of fading I replaced it simply as a preventative measure due to age. Don't know who made that one, Johnson maybe?