Did Amsoil drop the ball?

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What do you guys think of Amsoil now using Group III basestock in the XL series oils now? I will give them credit for lowering their price, but a .20 drop to $5.20/quart? It seems like it should have been more than that. The 100% synthetic SAE is only $5.70/quart, it does not really make sense that the product using Group III is $5.20. I was hoping they would drop the price of the XL to around $4.80-$4.90 to compete with other Group III products and make a clear price difference between the XL series and the SAE 100% synthetic. What do you guys think; did Amsoil drop the ball on this one?
 
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