f355spider
$50 Site Donor 2025
Exactly. Its also about the volume. If split, then Coke will only get about 70% of the volume, and Pepsi gets 30%.Because it basically came down to the low bid.
Especially important when it comes down to maintaining the loss leader, such as the dog and soda deal.
If you are selling cheap, you can make some of the profit back on volume, and Costco numbers are huge:
"Costco’s food courts are a big get for Coca-Cola. In 2024, Costco sold 229 million hot dog-and-soda combos, an increase from nearly 200 million in 2023. That’s in addition to customers buying a 20-ounce drink on its own or with other food options."
(Seattle Times)