Hyundai has been running a series of really clever cartoon ads. On the back page of this week's "Economist", there is a giant sausage grinder into which an enormous diamond is being dropped by a crane. The grinder is manned by a number of techs, and out the other end a stream of smaller diamonds are expelled into the air, which morph into cars that then descend on parachutes. On the ground, there is group of techs packing the used 'chutes as a newly landed car drives off, with other cars almost on the ground. There is no real text, only "The new cut Premium for All" followed with the tagline for the series "live brilliant". This is one of the cutest, most clever and most wonderfully whimsical car ads I've seen in many years. A picture is worth a thousand words. Maybe somebody with a faster connection than I can upload one?