I imagine with the recent inflation rise, this will be the new normal price point it settles at. Great oil and have used it for years, however I think they took out some PAO and made a couple other tweaks to lower the cost of manufacturing. Doubt is has LL-01 APPROVAL, as none of the 0W-xx oils retained it after the 2018 update. None of the 6 jugs in a recent purchase has it on the label.
Price drops to ~$25, and is more competitive with M1, then maybe we have something. Glad I stocked up on it and the LL back before the shortage and subsequent sticker shock.