The problem is the price point and the positioning. The oil offers a solution for a problem/need that doesn't exist. At that price they should to be going after Schaeffer and Amsoil users, with a more technical/cerebral approach.
Why are they mass marketing with the "think with your dipstick" ads? They aren't going to get the general public to pay 3X the price of Penzoil YB.
Castrol Edge -
- Thread starter buster
- Start date
- Status
I have nothing against Castrol for the price of the oil they are selling you can buy a boutique brand.
[censored], I can even get name brand synthetics for the cost of the dino GTX around here.
Originally Posted By: kevinf
The problem is the price point and the positioning. The oil offers a solution for a problem/need that doesn't exist. At that price they should to be going after Schaeffer and Amsoil users, with a more technical/cerebral approach.
Why are they mass marketing with the "think with your dipstick" ads? They aren't going to get the general public to pay 3X the price of Penzoil YB.
Originally Posted By: heavyhitter
I have nothing against Castrol for the price of the oil they are selling you can buy a boutique brand.
[censored], I can even get name brand synthetics for the cost of the dino GTX around here.
I have switched to Edge from M1 for my Corvette, due to my high lead readings in my UOA the past 3 years. Price difference is little to pay if it wears 8X's better.
I continue to use M1 in all my other vehicles.
Originally Posted By: rg200amp
So far so good. No changes from when I used Redline 5w20.
I just have a hard time taking Castrol seriously. Their marketing is just brutal. Sludge photo's and other stupid gimmicks. Their oils never were that good here in the U.S. Syntec is a very below average synthetic.
Doesn't even meet GM 4718M. Had to make Edge for that.
IF Edge EVER goes on sale for $2.00 a quart, I might consider it. When it is more expensive than Mobil 1, NEVER. I have a hard time believing Castrol has a superior product.
Originally Posted By: GMBoy
Originally Posted By: rg200amp
So far so good. No changes from when I used Redline 5w20.
Here's an Edge 10W-30 UOA from a WRX (although it has some GTX in it).
-Dennis
Last edited:
I agree it's a bit pricey, but how could it be priced around yellow bottle? With a TBN of 11.5 the base was not that cheap!
I was hoping Mr. Hillary would chime in, awhile back he referenced an older "cousin" of GC that sounded promising. I believe it was in a Fuchs Titan 0w20 thread...
Last edited:
Originally Posted By: Taylor
I agree it's a bit pricey, but how could it be priced around yellow bottle? With a TBN of 11.5 the base was not that cheap!
I was hoping Mr. Hillary would chime in, awhile back he referenced an older "cousin" of GC that sounded promising. I believe it was in a Fuchs Titan 0w20 thread...
The price is too high, especially when its sitting on the shelf next to Mobil 1 EP, Synpower, or PP. For a few $$ more you could use Amsoil or Redline Oil to name a few. JMO
There's a lot of talk in this thread about Redline being THE boutique of choice if you're going to spend the bucks. But I thought Redline was primarily a track oil - and that the street driving UOAs are nothing to write home about. (?)
Meanwhile, the Edge end-cap display at the local Wally's always seems in perfect order. Like it hasn't been touched since it was set up. Every time I see it I wonder "is any one even looking at this stuff". Doesn't seem to be a jug missing.
Corvette Owner - did you ever try EP in that Corvette ?
Originally Posted By: Corvette Owner
I have switched to Edge from M1 for my Corvette, due to my high lead readings in my UOA the past 3 years. Price difference is little to pay if it wears 8X's better.
I continue to use M1 in all my other vehicles.
They had it at my walmart for awhile when it first came out. I think they sold a grand total of two jugs at full price ($34) before it found a new home on the clearance aisle. Its been slowly dropping. First it dropped to $32, then $30, now its $28. I don't think much has sold.
Originally Posted By: ericthepig
There's a lot of talk in this thread about Redline being THE boutique of choice if you're going to spend the bucks. But I thought Redline was primarily a track oil - and that the street driving UOAs are nothing to write home about. (?)
Hi,
Taylor - Castrol's Edge range has a very good reputation
I have just returned here from Germany and Castrol's lubricants there are very popular amongst the racing fraternity. Many Audi, Porsche, Clio, Corvette privateers and some fleet racers do amongst others
The Castrol Syntec RS range in 0W-40, a 5W-40 variant and 10W-60 viscosities are popularly used. Recently (two weekends back) at the Nurburgring, Castrol was the only Oil Company with Service representation on site!
Castrol has always produced great engine and drivetrain lubricants. Their expertise in synthetics - especially Group 5 - extends back 70 years or so
As with any product, you largely get what you pay for!!
Originally Posted By: Onmo'Eegusee
They had it at my walmart for awhile when it first came out. I think they sold a grand total of two jugs at full price ($34) before it found a new home on the clearance aisle. Its been slowly dropping. First it dropped to $32, then $30, now its $28. I don't think much has sold.
- Status
Similar threads
