How about all the brands from Crown-Zellerbach? It was a fairly large wood products company although I'm not sure what their reach was. They were based in San Francisco and even got bought out by James River, which then got absorbed by Georgia-Pacific.
However, in their heyday I was using Zee paper towels and Nice'n Soft TP.
I think Crown-Zellerbach had a paper plant in SE Lousy-ana in the late '70s. I know I delivered to one such plant during my overnight courier run with Purolator in '79. The stench stayed with me for days, and damp cardboard boxes in my closed-up van sent echoes through my brain whenever it rained.