Was driving to work today when I noticed one of the ubiquitous "tech shuttles" here in Silicon Valley. This one wasn't a large coach bus; it was a Sprinter passenger van. Of course it wasn't a Dodge-logoed van, nor a Freightliner one. It had the MB 3-pointed star. I suppose they specifically made sure it had the MB name on it, just like when I saw a Sprinter delivery van operated by an upscale ski resort with the MB name. I'm wondering why they even offer it under the Freightliner name, since a lot of the people riding it probably prefer the perception that they're riding in an upscale vehicle. The name "Freightliner" might not sit well will some high-tech workers being shuttled around, since they probably don't want to be thought of as "freight".