That's kinda weird, I thought they were all Purolator now, but that picture would make on think Filtech. My guess would be it's an old picture, and they're all most similar to a PureOne filter.
Newer (now) Bosch Premiums as said, are basically Puro Pure Ones without texture. In this area, I haven't seen the Bosch with as good a deals/prices as the Pure One, which is what I'm running in my 07 Accord 3.0L. Bosch Premium is a good filter though.