Biggest parts markup/ discrepancy?

I just replaced a wheel bearing and tie-rod end on my truck over the MLK weekend. Prices below are rounded to the nearest $10 to protect the innocent. I went to the dealer first:

Dealer $650
AutoZone $740
Napa $860 but with a AAA membership $470

Later I looked on RA: Motorcraft $280

I used the NAPA bearing, a Motorcraft tie rod end supplied by the dealer, and needed associated hardware. Expensive weekend but got it done before the storm and frigid temps.
 
My buddy just needed a front WSS for his '13 Express. I suggested he try a $9 Amazon special. It's just a magnet and a couple wires.
 
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