How loud is loud? On my Ranger the 30" BFG AT KO can't be heard. But then again my truck is insulated for sound so my stereo sounds better. I've put 10k on the current set and have about 13-14/32th of tread left, they come with 16/32th. And I'm not nice to the tires.
I have had many sets of BFG's. One of the biggest selling point for me is the extra sidewall ply. That means your less likely to get a puncture. I have had my share of flats (never on my BFG's) so to me this is important. The BFG MT's on my 4x4 have many cuts and ripped tread blocks with 6000 miles on them. Nothing has gone thru and not even close to a leak. On trails I run 9-10psi, lost a bead once on this set (so maybe that's my first flat on BFG's but that one was my fault). America's tire remounted for free, they even washed the mud out of the insides for me. There was no damage to the tire. My third set of MT's on that truck. And my second set of AT for my daily driver.
Besides, when was the last time Michelin won Baja. Better yet, when's the last time you saw Michelin's on a truck on a trail. A real trail not fireroads.
I convinced my dad to buy them for his 4runner. He has 360k miles on that truck and he has mostly used other tires, everything but BFG's. He bought the AT KO's and he says those are the best he has ever had. And he said he should have listened to me sooner.
I guess the question is how do you use your truck. Even my daily driver sees some dirt, mud, and sand. I also tow/haul and use it pretty hard.