Yellow Tail became the first varietal wine brand in industry history to sell more than 1 million cases in the United States in one month. This represents a 56 percent increase over sales in October 2004, announced W.J. Deutsch & Sons, Ltd., the U.S. importer and co-owner of the Australian wine brand. Yellow Tail is the top-selling wine brand in America by dollar volume, according to ACNielsen. Since W.J. Deutsch introduced Yellow Tail to America in 2001, the brand has become the fastest-growing imported wine brand in industry history, with sales of more than 7 million cases in 2005. W.J. Deutsch launched a $7 million advertising campaign in 2004. The company will invest approximately $24 million between July 2005 and December 2006 to expand the campaign and partner with the Independent Film Channel (IFC).