It just make them work fully sooner if you had to do a hard stop before they mate themselves with the rotors perfectly.I usually do on aftermarket pads. Since so many part number are back ordered for mopar. Typically improves feel if nothing else.
If bedding in is done incorrectly you'll have more problems. Now you'll have cooked pads and material left on rotors.
Like I said, they don't tell you to do this with a new car that has brand new rotors and pads.