Automotive Picture of the Day - May 7, 2009.

[MycroftHolmes]

Newsweek; May 20, 1968. Click here to view a full-size readable image.

 

[Steve S]

Now that is what I call a Volvo'!!!

 

[ekpolk]

OK, I've got to throw the Baloney flag on this one. The ad says, "A Volvo is still a Volvo". Not true -- nowadays, a Volvo is actually a Ford. . . But hey, who's picking nits!?!

 

[addyguy]

I love the way in the 1960's and 1970's, major engine overhauls, like valve jobs, or new rings, were just considered 'routine repairs'. These days, people would junk a car if it needed that, no matter what the mileage!

 

[RTexasF]

I had one of those and it was one fine car.....huge inside.

 

[Johnny]

 Originally Posted By: ekpolk

OK, I've got to throw the Baloney flag on this one. The ad says, "A Volvo is still a Volvo". Not true -- nowadays, a Volvo is actually a Ford. . . But hey, who's picking nits!?!

No baloney in 1968. The 544 was a great little car.

 

[Benzadmiral]

An ad like that wouldn't fly today. Too much reading involved for our attention-span-of-a-gnat masses -- and too much of an appeal to reason and common sense instead of flash.