It would seem logical to me that prepaid freight alone over the coarse of 5 years would inflate operating costs at least or greater than 1 buck per bottle. Polyethelene bottles likely cost more than 20%, than they did 5 years ago. Energy costs of esterification of raw materials must be up, as well as transporting specialized ingredients as well. My guess is that the price increase was insufficient to recover the margins that existed 5 years ago. In closing, I must say thanks to ARX for not gouging us. IMO the product is worth more than 25 bucks per bottle.
I look at it this way. Its the same cost of an oil change. And that it will do more than 5 short OCI's in respect to cleansing.