I know that GTX and the later GTX2 was well and truly not only the Performance name years ago, but even up until the mid 90's was know as the slightly more expensive oil that was far better quality than it's competitions. It seems many would feel that the Shell Helix 20w 50 (yellow) is a better buy these days.
I know Castrol are very active in racing sponsor ship, but there just didn't seem to be a product that I could relate to anymore, as apposed to the old GTX days.
I guess similar to what Havoline are now doing is like what Castrol back then. Push a product that is of a high quality and relates to the general public. The good old 20 50 strong enough for Racer to streeter.
The name GTX was just as popular as the name Castrol. They should take a page out of history, go back and look at the popularity of the GTX's form the 70's to 90's, and re structure the GTX line up.
GTX is there for the bottom end, why let GTX 2 waist away in the same category. I would like to make it clear that I'm not so much saying the product is bottom end, because perhaps it's one of the best keep secrets around and a truly underrated and under priced oil, but when people associate the likes of the Helix 20w 50 as better, then there's sales there for the taking, provide there on even technical quality terms.
Take the USA's GTX products for an example. Wouldn't you think by that approach you would sell more than the current image they have.
I brought this all up in a round about way with Castrol once through an email, and there biggest argument due to the lack of enthusiasm with GTX2 was that it's an out dated weight and products like GTX3 were more suited to today.
But why not make it just as good as GTX3 but in the 20w 50, there for capitalising on sales currently lost!
I wish someone form Castrol would see the light!
As a person that believes and takes great pride in things like brand in loyalty and so on. My grandfather uses Castrol, my Father uses / used Castrol, and I have with regret been forced to leave camp and seek quality 20w 50's from the likes of Pennzoil or Shell.
I wish someone form Castrol would see the light!
It must be that sometimes companies get so big and to carried away in them selves, they lose sight of the simple things that matter most and work best.