I watch the show on Speed and even though I have trouble listening to the swarmy guy who hosts it, he's usually on the money with information and opinions.
This Sunday he was discussing the damage that GM and Ford have done with their Employee Pricing Programs. It seems that "pulling buyers forward," they have managed to get vehicles off the lots, but at the same time their market shares have dropped 2-3% each. And now that they hooked some potential future buyers with these programs, it's only going to get worse.
I thought it was an interesting take.
This Sunday he was discussing the damage that GM and Ford have done with their Employee Pricing Programs. It seems that "pulling buyers forward," they have managed to get vehicles off the lots, but at the same time their market shares have dropped 2-3% each. And now that they hooked some potential future buyers with these programs, it's only going to get worse.
I thought it was an interesting take.