quote:It's really not to be pushed to Individuals, if you have a change to talk to a customer and give the the benifits, frankly the ASL/ATM is a better deal. The only time I mention the XL7500 is if they are Agents for the API or if the must have the 5w20 for Ford or Honda Applications. Even in that case I'll still try to push the 0w30 or the 5w30 ASL. Now for accounts that put Amsoil on the Shelf or Quick lube, the XL is an easy sell. For one, it say's 7500 miles right on the Front customer really like the convenience of going longer with their oil changes so they would choose this over other group III syns and even Mobil 1 in most cases.
Originally posted by Spector: I concur. When Amsoil changed the base stock they should have really lowered the price (1t least $1/quart) if they wanted to push it to individuals.