I own a fleet of 8 GM taxis, currently 5 Montanas 01-03 and 3 Vibes 03-04(spec'd for T-IV). I have racked up about 3,000,000km on Amsoil ATF since switching about 3 years ago. Prior to that I would take the cars in to the dealer for a flush every 50,000km where they would install "GM approved" fluids. Back then I was happy to get 200,000km out of a trans and would do several replacements per year. Now the transmissions last the life of the car, normally 600-650,000km. I haven't had a single trans failure or even a small problem in the past three years. At $3k/replacement, I've probably saved $30-40k! So far I've retired 2 vehicles with 600,000+km and 3 more will be there this year.
Another thing I've learned over the years is every transmission needs external filtration! The stock internal filter is garbage and does nothing. Worse yet, some vehicles(like my Vibes) have no internal filter at all! All transmissions produce wear material and it doesn't matter how often you flush the trans, that wear material will make several thousand passes through the system before you can remove it. All that while it's sandblasting internal parts, clogging up passages and solenoids, etc. It needs to be removed immediately and continuously. For that I have installed bypass filters on all my transmissions.
Another issue is heat. Here again most stock trans coolers are garbage. If you do any kind of towing, stop and go driving, live in a hot climate etc, you must install a secondary, aftermarket trans cooler. A temperature gauge is the only real way to tell what's happening but rest assured that if your ATF turns brown/black it's getting too hot and damage is being done.
You guys can argue all day about tests and data, but seeing is believing in my books. And what I see is atleast triple the transmission life on my cars and 5 figures per year saved in repair costs. I'll take that over a stack of paper anyday!