Amsoil seems to be taken a beating lately. I think it's time for this post being we already have one for Mobil 1 and Redline.
Here is what I think Amsoil could do to help alleviate the criticisms. I still think for the most part, they are well respected so this is aimed at the small % that considers them Amway.
1. Lower the drain recommendations to 15k or one year, which ever comes first. If they want to go further then 15k, mandate oil analysis somehow. Recommending 25k or 35k is not in the best interest of Amsoil or the user. Your still getting your money's worth and Amsoil's main competitor, M1, won't do that.
2. Higher an outside marketing firm that knows how to market the product correctly. It seems it's all being done in house and some if it is really lame. Redline, an oil that I think is not as good as Amsoil or Mobil 1 for DAILY drivers, does a better job. Their website is more polished IMO. Redline also agressively seems to go after the racing crowd and has their logo all over the place. It works.
3. I think they should rename or re-classify certain oils. Maybe keep the XL line but lower the cost, a lot! Go after the tuner market by with S2k like M1R and make another 0w-30,not a 35k mile oil.
Keep the 5w/10w-30 for 15k mile drains.
4. Train the dealers better bc what floats around the web on most Amsoil websites is absolutely absurd sometimes. These are people that no NOTHING about oil many times and really can mislead people. Pablo,Tooslick and msparks are a different breed and are NOTHING like this.
Amsoil makes excellent oils. They use quality additives and basestocks and have been successful but I think if they toned down the BS a bit and were a bit more realistic, they'd be more respected. Vitamins got to go along with some of the other stuff they sell. Is it really necessary?
I think M1/Amsoil are the two of the best synthetics on the market. Amsoil will always have to strive to be better then M1, which is an excellent oil and it's main competitor. They have the advantage of not being fully API, so they can use this to their advantage by talking about why the API is not such a good thing (lower ZDDP etc.) Very little is every mentioned about that bc the public's perception and car warranties etc. And Amsoil has gone 25k miles under the right conditions, problem is most people never have the "right" conditions to allow an oil to go that far. They have great oils, but I think things could be done better IMO.
Agree?
[ June 10, 2004, 05:06 PM: Message edited by: buster ]

Here is what I think Amsoil could do to help alleviate the criticisms. I still think for the most part, they are well respected so this is aimed at the small % that considers them Amway.
1. Lower the drain recommendations to 15k or one year, which ever comes first. If they want to go further then 15k, mandate oil analysis somehow. Recommending 25k or 35k is not in the best interest of Amsoil or the user. Your still getting your money's worth and Amsoil's main competitor, M1, won't do that.
2. Higher an outside marketing firm that knows how to market the product correctly. It seems it's all being done in house and some if it is really lame. Redline, an oil that I think is not as good as Amsoil or Mobil 1 for DAILY drivers, does a better job. Their website is more polished IMO. Redline also agressively seems to go after the racing crowd and has their logo all over the place. It works.
3. I think they should rename or re-classify certain oils. Maybe keep the XL line but lower the cost, a lot! Go after the tuner market by with S2k like M1R and make another 0w-30,not a 35k mile oil.

4. Train the dealers better bc what floats around the web on most Amsoil websites is absolutely absurd sometimes. These are people that no NOTHING about oil many times and really can mislead people. Pablo,Tooslick and msparks are a different breed and are NOTHING like this.
Amsoil makes excellent oils. They use quality additives and basestocks and have been successful but I think if they toned down the BS a bit and were a bit more realistic, they'd be more respected. Vitamins got to go along with some of the other stuff they sell. Is it really necessary?

I think M1/Amsoil are the two of the best synthetics on the market. Amsoil will always have to strive to be better then M1, which is an excellent oil and it's main competitor. They have the advantage of not being fully API, so they can use this to their advantage by talking about why the API is not such a good thing (lower ZDDP etc.) Very little is every mentioned about that bc the public's perception and car warranties etc. And Amsoil has gone 25k miles under the right conditions, problem is most people never have the "right" conditions to allow an oil to go that far. They have great oils, but I think things could be done better IMO.
Agree?

[ June 10, 2004, 05:06 PM: Message edited by: buster ]