When I first bought my Escape at about 60K miles it had what was likely the factory fill in it. I did an eight quart change and it shifted better but not great. And while it looked clean after driving around the block over the course of a month it was dark again and back to shifting poorly. So poorly, in fact, I thought the tranny was toast. This time around I did an eight quart change with Maxlife. MUCH BETTER. Thus, I can tell you Motorcraft Mercon LV is inferior to Maxlife. And if we compare the intended audience of Maxlife to Amsoil OE FE ATF they are competing products. While Signature Series FE ATF is designed to be better. And if going from an "acceptable" ATF to a "good" ATF I'm excited to see how a "great" ATF performs. At the very least I won't have to change it for a looooooong time!