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The cheapest and most effective method of home air purification is to replace your cheap furnace filter with a pleated one with a high MERV rating. You have to be careful as that will cut down on the airflow, though. Then run the blower fan all the time to constantly circulate the air through it.
Ionic Breeze is a monsterously overpriced piece of junk. Sharper image makes millions off of that thing through clever marketing and counting on the fact that most people are quick to grab their credit cards without doing a minute's research. Some people say oil companies and Wal Mart have no corporate morals... agree or not, they are angels compared to Sharper Image.