I am just looking for a good brand of Mercon V and was wondering if the Advance brand made by Warren is any good. I agree, I do not want to hear Amsoil, Redline or Royal Purple either, I just could not bring myself to pay that much for oil products. If I can't get it at the auto parts store off the shelf, I don't want it. When I hear Amsoil all I can think of is Amway. I dont know if it is any good or not but I do know it is NOT Ford approved.