Originally Posted By: wirelessF
Overpriced. If it was under $100,000 then it would be acceptable.
It's not a mass production. The price is high because the cost of R&D is spread over a small number of units as opposed to millions in a typical mass market car. And even then, they probably don't make much on it, if anything.
Toyota came out with it to make a statement, to show that they can, not to make money off of it and not to sell a lot of them. If the price was set at $100k, they probably wouldn't be able to make them fast enough.
Toyota is trying to create a more sporty, less boring image for their Lexus brand so as to distance themselves from something like a Lincoln but also to steal clients from Mercedes and BMW. Whether it's the right strategy - I don't know.