If you like to use thinner oil, 5W20, in your new Audi then give it a try.
My '00 MB E430 had Mobil 1 0W40 (MB recommended) all its life until 90k miles, last spring I changed to Pennzoil Platinum 5w20 and the engine is so much quieter than with thicker oil, gas mileage increased about 3-5%. After about 5-6k miles the oil is so black I changed to Delo 15W40 and the engine is about as noisy as with Mobil 1 0W40 and gas mileage went down even worse than Mobil 1 0W40.
I changed oil last Dec to Mobil 1 0W20 and engine is quiet again and gas mileage went back up similar with Pennzoil Platinum 5w20.
Since most of the trips are less than 10 miles, the oil is rarely reach operating temperature so that thinner oil is better.