I came across this article while trying to learn more about Honda SM 0w-20. Perhaps written a few years ago by an industry consultant? Seems to be a reaction to Honda, Toyota and GM gobbling up fast lube market share with both the 0w-20 recommendation and extended drain intervals.
http://www.noln.net/inside_features/honda_toy_dexos-X_0711.htm?height=750&width=650
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