There is no need to pay extra for an oil when the others are pretty much the same give or take. You pay for the advertising.. Buy the cheapest oil with the specs you need. There is no best oil. Period!
What about the Hyundai Tucson they are nice and reliable and if you get a certified one you still have the 10 year 100,000 mile warranty on the drivetrain and 5 years 60,000 on the basic warranty. You really can't beat that.
Don't lose any sleep there are other good oils out there that work just as well.. I liked the ultra at one time also but i don't like the platinum... Try edge or Mobil 1 or even QSUD they will all do the same thing.
Although ultra seemed to be good oil it was priced off the shelves of just...