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    Which Premium Oil To Offer?

    Also, a lot of the feedback was regarding our distributor. We have a lot of leverage and get very good pricing and service. We buy all our fluids, chemicals, filters, and most shop supplies from them. As much as possible I try to consolidate our spend to a handful of good supplier partners to...
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    Which Premium Oil To Offer?

    Thanks all for your feedback! I appreciate your insights.
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    Which Premium Oil To Offer?

    Sorry, I didn't get notifications that I was getting so many replies!
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    Which Premium Oil To Offer?

    My wife's 2022 Jag recommends Castrol and so did her 2017 FWIW
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    Which Premium Oil To Offer?

    Some customers are price sensitive though and don't value a premium product. We buy 0W-20 Dexos for $11.20/gallon in bulk. I haven't priced the branded oils yet but I doubt we'll touch anything close to that with Mobil 1.
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    Which Premium Oil To Offer?

    Currently our 0W-20 is also good for 5W-20. We also stock 5W-30 in bulk. 10W-30 is mostly obsolete. Euro oils we buy in drums or kegs. We don't see a lot of diesels. The bigger issue is the newer cars with the -16 oils. Probably 80% of our customers use 20 weight oils.
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    Which Premium Oil To Offer?

    Thanks Steve and everyone else regarding the distributor comments. We currently buy in bulk off the truck and the lower volume product we get in 55 gallon drums. I'm not yet sure what the packaging looks like from our current distributor for the premium oils. Previously we were with a...
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    Which Premium Oil To Offer?

    That's a good question. National advertising is probably similar with Castrol and Mobil 1 leading the pack. I do think AMSOIL has a fair bit of recognition around here but it's probably positioned stronger as a specialty product. Personally, I've never used it. Yes, the guys up front have done...
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    Which Premium Oil To Offer?

    Long time lurker, first time poster... I've gotten a lot of great information here over the years and would appreciate your feedback. I own and manage 5 full-service repair shops in the Minneapolis area. I've recently switched over our LOF services to only offer full synthetic oil and...
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